kristen Fischer

kristen@kristenfischer.com

Copywriter | Journalist | Content Writer

Editorial • Copywriting • Content Strategy • Editing • SEO • Social Media • User Experience

Creative writer producing original content that engages B2B/B2C audiences and drives results. Collaborative content producer generating exclusive story ideas, conducting interviews and research, drafting content, and meeting deadlines. Strategist skilled in SEO keyword research and optimization. Detail-oriented wordsmith with exceptional command of the English language and AP style. Proficient in Office, Google, Adobe, and other project management platforms.

PROFESSIONAL EXPERIENCE

Copywriter/Journalist

KRISTEN FISCHER, Point Pleasant, NJ • 2005 to Present

Partner with clients to identify marketing campaign objectives; interpret data to steer content strategy. Originate content for brochures, press releases, websites, blog posts, e-commerce, newsletters, social media, and other marketing collateral. Perform SEO keyword research and optimize content. Collaborate with teams to refine story angles, produce articles, and manage any revisions. Conduct research and interview sources as needed.

  • Created collateral for BMW, Rutgers University, Grainger, Noom, Waterford-Wedgewood, Georgian Court University, Trane, Marriott, Hilton, PetSafe, American Law Institute, Temple University, and Mercedes-Benz.

  • Devised content for Hackensack-Meridian Health, Robert Wood Johnson Barnabas and Henry Ford Hospital.

  • Published articles in WebMD, HealthCentral, The Healthy/Reader’s Digest, GoodRx, Prevention, Woman’s Day, Prevention, Healthline, Parade, New Jersey Monthly, Greatist, Writer’s Digest, Costco Connection, SheKnows, HealthDay, FitPregnancy, and Parents.

  • Wrote and promoted 4 published books including Zoo Zen: A Yoga Story for Kids.

Senior Health Writer

WEBMD, Atlanta, GA • 2022-2023

Conducted research to write medical reference articles, slideshows, infographics, and quizzes. Interviewed industry-leading sources to draft feature stories. Edited existing articles based on updated SEO needs and compiled duplicate content. Attended news team meetings and drafted trending medical references articles on a one-day turnaround.

  • Served on corporate DE&I committee.

  • Spearheaded resources to improve access to credible sources for news reporting.

Copywriter

WW INTERNATIONAL (formerly Weight Watchers) New York, NY • 2021

Published Weekly Technique content including writing app infographic; interacted with design, editing and science teams to guide project through completion. Crafted weekly social media content for WW Studio groups, liaising with marketing teams to spotlight sales promotions. Wrote blurbs for recipe cards and in-studio screens across the U.S. Assisted in website content audit ahead of new product launch.

Previous roles as a Communications Consultant at Meridian Environmental Services, Copy Editor for Media Life Magazine, and as a news reporter/copy editor for Gannett/Ocean County Observer and Star News Group/The Coast Star.

EDUCATION

Bachelor of Arts | Stockton University, Pomona, New Jersey

CREDENTIALS

Association of Health Care Journalists, Member

COMMUNIUTY INVOLVEMENT

Kiwanis International: Member, Club President-Elect and Secretary, and Zone Administrator to NJ District Key Club